Transportation

Ministry launches ‘Show you Care’ initiative

Minister for Women, Children and Poverty Alleviation, Hon. Rosy Akbar yesterday launched messages on positive parenting, child protection and National Child Helpline (1325). These messages follow the launching of the ‘Show You Care” initiative, a partnership between the Ministry and the KR Latchan bus company in a bid to increase awareness on the child protection […]

Nacanieli Tuilevuka

July 23, 2016 7:18 am

Minister for Women, Children and Poverty Alleviation, Hon. Rosy Akbar yesterday launched messages on positive parenting, child protection and National Child Helpline (1325).

Minister for Women, Children and Poverty Alleviation, Hon. Rosy Akbar with KR Latchan’s, Chief Executive Officer, Rohit Latchan during the launch of the Show You Care Initiative . (DEPTFO)
Minister for Women, Children and Poverty Alleviation, Hon. Rosy Akbar with KR Latchan’s, Chief Executive Officer, Rohit Latchan during the launch of the Show You Care Initiative. (DEPTFO)

These messages follow the launching of the ‘Show You Care” initiative, a partnership between the Ministry and the KR Latchan bus company in a bid to increase awareness on the child protection and elderly care.

The messages will be distinctively featured on 20 buses operated by KR Latchan Buses between Suva, Nausori and the greater Rewa delta.

Apart from the display of information on child protection, these buses will also offer priority seating for senior citizens, people with disabilities and expectant mothers.

While speaking at the event, Minister Akbar highlighted the importance of the “Show You Care” initiative.

AKBAR: “Basically Show You Care Initiative is communicating the messages to the public that we need to get back to those values that we hold dear to our hearts. That is caring for our senior citizens, caring for disabled persons and protecting our women and children.”

KR Latchan’s chief executive officer Mr Rohit Latchan said they are pleased to be given the opportunity to work with the Ministry of Women and Children.

LATCHAN: “We believe that contributing through such awareness rising through our buses will help to make a positive difference in the lives of our children. It is the entire community that should take responsibility for child protection.”

The priority seats are allocated in front of the buses and painted yellow.

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