UniFiji launches free transport for students in Nadi, Lautoka and Ba
14 buses provided by Classic Buses will be used for transportation and signage.
The University of the Fiji will provide free transport for its students from Nadi, Lautoka and Ba to and from the University from the first semester this year.
Vice-Chancellor Professor Prem Misir explained that three buses would be used for transporting students and staff from Nadi, Lautoka and Ba.
MISIR: “As part of this arrangement with Classic Buses, the University will have four buses carrying an inbuilt free advertisement with full signage sporting the name, “The University of Fiji”, together with ten buses carrying a partial ad displaying the University’s logo enshrined at one side of the bus,”
According to UniFiji, the contribution in-kind by Classic Buses was about $500,000.
MISIR: “The Classic group has not only helped in kind but also strategically assuring that UniFiji reaches the zenith of marketing productivity; which hopefully will aid in attracting more students and brew the knowledge-based society that the Prime Minister Frank Bainimarama dreamt for Fiji,”
Professor Misir added that it would help the staff and students of the University of Fiji to have ease of access to the university.
Ravineet Sami, the Executive Director Finance and the person who proposed the initiative said that it would benefit the students to reach the school promptly and take full advantage of the education.
SAMI: “There would be no further stress of taking two buses from Ba as one bus will come directly to the University. No issue of timetable as a bus will operate on a fixed schedule accommodating the needs of the students,”
Minister of Education, Dr Mahendra Reddy, said the collaboration between the two organisations is a win-win situation for all.
REDDY: “The key stakeholders, our students, will benefit immensely from the fee-free bus fares, efficient bus service and lack of travel constraints. The University of Fiji will become a ‘motion promotion’ meaning where the bus goes, and it will attract readers and some of whom will end up joining the institution,”
Minister Reddy added that ‘marketing on wheels’ was an excellent strategy to reach out to students.