Education

Ministry orders stop to ‘Cool Stuff for Schools’ loyalty program

All registered schools with the Ministry of Education, Heritage and Arts participating in Goodman Fielder’s loyalty program called the ‘Cool Stuff for Schools’ are to stop immediately. In a statement, the Education Ministry said the program is a commercial exploitation of students, schools, and the education system. MINISTRY OF EDUCATION: “Our parents have had hard times trying […]

Peni Shute

July 11, 2016 12:50 pm

All registered schools with the Ministry of Education, Heritage and Arts participating in Goodman Fielder’s loyalty program called the ‘Cool Stuff for Schools’ are to stop immediately.

Minister for Education Dr Mahendra Reddy. (MOE)
Minister for Education Dr Mahendra Reddy. (MOE)

In a statement, the Education Ministry said the program is a commercial exploitation of students, schools, and the education system.

MINISTRY OF EDUCATION: “Our parents have had hard times trying to meet demands from children for the purchase of chicken, some purchase made were not planned by concerned families.”

The ministry said parents had purchased the chicken due to pressures from schools on students.

MINISTRY OF EDUCATION: “Students who do not bring the COOL STUFF labels have been negatively branded by school mates, thus building an immoral environment for students in school. It has been witnessed that in some situation, the official contact time has been used up in the collection and collating of Crest Chicken labels.”

School students of Namata Primary School with their giveaways through Goodman Fielder's 'Cool Stuff for Schools' promotion. (Crest Chicken/Facebook)
School students of Namata Primary School with their giveaways through Goodman Fielder’s ‘Cool Stuff for Schools’ promotion. (Crest Chicken/Facebook)

The ministry said school heads are to ensure that students are informed accordingly.

MINISTRY OF EDUCATION: “School Heads found not adhering to this, will be taken to task.”

Meanwhile, Goodman Fielder (Fiji) General Manager, Mr Chris Zaayman told Newswire that he is trying to have a meeting with the Minister for Education to seek clarification regarding the loyalty program with it being fully granted before its commencement.

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