Tourism

India tourism roadshow to promote new Singapore flights

More tourists could come to Fiji from India and the new Fiji Airways service to Singapore will make this more likely. This is the reason behind a Tourism Fiji Roadshow taking place in six Indian cities, led byMinister for Industry, Trade and Tourism, Honorable Faiyaz Siddiq Koya. A Department of Information statement said the annual […]

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February 8, 2016 2:04 pm

More tourists could come to Fiji from India and the new Fiji Airways service to Singapore will make this more likely. This is the reason behind a Tourism Fiji Roadshow taking place in six Indian cities, led byMinister for Industry, Trade and Tourism, Honorable Faiyaz Siddiq Koya.

A Department of Information statement said the annual roadshow began on Friday 5th February 2016 in Chennai and is focused on creating awareness on the Singapore launch of direct flights which began Tuesday 5th April 2016.

The roadshow will end on Saturday 13 February and will include Bangalore, Mumbai, Ahmedabad, New Delhi and Kolkata, two more cities than the same event in 2015.

Officials from Tourism Fiji, Fiji Airways, Rosie Holidays, Tour Managers, Pacific Destinations, The Pearl South Pacific Resort, Mana Island Resort & Spa, and Sofitel Fiji Resort and Spa are part of the roadshow.

The core role of the roadshows are to educate our travel partners on destination Fiji.
India is central to Fiji’s plan to expand into non-traditional markets as it has been identified as having great growth potential which will further be realized with the newly introduced Fiji Airways direct flight to Singapore in April.

At the opening ceremony, Koya emphasized the importance of India to Tourism Fiji’s long-term strategy to boost visitor arrivals.

The unavailability of cheaper flights had been the biggest impediment to developing the Indian tourism market after previous roadshows.

There is such great potential for growth in the Indian market as Fiji is able to provide unique experiential products available in Fiji for every type of visitor.
Past year activities in the market have contributed significantly to the increased visitor arrivals this year which will grow further with more investment in branding activities and the combined efforts of our trade partners.

The delegation seeks to ‘educate’ the travel industry in India about the diverse range of products which make Fiji unique.

Minister Koya said the Fijian people, pristine environment, beautiful sandy beaches and diverse culture were the key elements to the destination.

He added that although visitor arrivals from India may be small in comparison to the traditional Fijian tourism markets, it yields very highly for us.

The India market continues to register steady growth and events such as the Roadshow serve to ensure that all roads lead to Fiji.

On its first day, there were approximately 100 participants at the road show. Officials believe this indicates the roadshow will surpass last years response of  over 450 travel and tourism stakeholders at the event.

The India Roadshow is an annual Tourism Fiji event which began five years ago.

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