January 3, 2017 9:12 am

Visitor survey report released

The report contains statistics and analysis the behaviour and expenditure of visitors to Fiji.

The Ministry of Industry, Trade and Tourism released the 2014 International Visitor Survey Report last month.

PS MITT, Mr Shaheen Ali at the launch of IVS Report.
PS MITT, Mr Shaheen Ali at the launch of IVS Report.

According to theMITT, the Report provides a quantitative and qualitative assessment of visitors, which in turn provides key stakeholders with comprehensive and accurate information on the characteristics, behaviour and expenditure of visitors to Fiji.

The Minister for Industry, Trade and Tourism, Lands and Mineral Resources, Hon. Faiyaz Siddiq Koya while speaking at the launch, said that these indicators are very important in ascertaining visitors’ preferences and experience over time.

“In order to ensure that the Survey was able to capture the changing trends, a review of the Survey questionnaire was undertaken last year. This will allow us to capture vital information and changing trends on areas such as sports and adventure tourism including new segments of visitors from emerging markets,” Minister Koya said.

Minister for Industry, Trade, Tourism, Lands and Mineral Resources Hon. Faiyaz Koya with the 2014 International Visitor Survey Report
Minister for Industry, Trade, Tourism, Lands and Mineral Resources Hon. Faiyaz Koya with the 2014 International Visitor Survey Report

The Ministry in 2017 will conduct an analysis of the 2015 and 2016 IVS data with a mentoring program focused on building staff capacity for in-house reporting. This will allow the Ministry to provide real-time visitor information in its efforts to continually improve Fiji’s IVS.