Telecom

Vodafone launches new branding plan – “The future is exciting. Ready?”

Mobile service provider Vodafone Fiji launched a new brand position strategy in Suva today, the first major rebrand since the ‘Power to you’ signature in 2009.

Newsroom

November 17, 2017 11:28 am

The new strategy uses the new strapline, “The future is exciting. Ready?”. The first part of the strapline will be presented in local languages with the second part – “Ready?” – presented in English.

Vodafone Fiji's Chief Markerting Officer, Rajnesh Prasad with his marketing team in Suva today. Photo by Newswire.
Vodafone Fiji’s Chief Marketing Officer, Rajnesh Prasad with his marketing team in Suva today. Photo by Newswire.

The new visual identity will place much greater emphasis on Vodafone’s ‘speech mark’ since it was created in 1998.

“The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications activity. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach.”

Vodafone Fiji staff at the launch today. Photo by Newswire.
Vodafone Fiji staff at the launch today. Photo by Newswire.

According to Vodafone, the new strategy will be implemented across all 36 countries in which the Vodafone brand is present.

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