February 1, 2017 12:00 pm

Consumers warned against buying ‘American Diamond’

The Consumer Council of Fiji has found retailers selling Cubic Zirconia (CZ) but advertising the products as ‘American Diamond’.

Council CEO, Mrs Premila Kumar said consumers could be misled into thinking that CZ products were genuine diamonds.

This ring is made from Cubic Zirconia, a colourless form of zirconia that is very similar to diamond in refractivity and appearance.
This ring is made from Cubic Zirconia, a colourless form of zirconia that is very similar to diamond in refractivity and appearance.

KUMAR: “A consumer may believe that American diamonds are genuine diamonds sourced from America when in fact it is a man-made stone.”

Mrs Kumar said those intending to buy “American Diamonds” must understand that they were buying CZ.