Consumers warned against buying ‘American Diamond’
The Consumer Council of Fiji has found retailers selling Cubic Zirconia (CZ) but advertising the products as ‘American Diamond’.
February 1, 2017 12:00 pm
Council CEO, Mrs Premila Kumar said consumers could be misled into thinking that CZ products were genuine diamonds.
KUMAR: “A consumer may believe that American diamonds are genuine diamonds sourced from America when in fact it is a man-made stone.”
Mrs Kumar said those intending to buy “American Diamonds” must understand that they were buying CZ.
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