Media

Fiji One viewership drops, staff numbers reduced

Fiji Television Limited (FijiTV) is looking to launch a new free-to-air channel and looking to concentrate on its core business after divesting its pay-per-view channel Sky Pacific. Fiji TV Chief Executive Officer Mr Geoffrey Smith revealed this at the company’s client information session held at the Grand Pacific Hotel earlier today. SMITH: “Yes, we’ve been challenged over […]

Staff Writers

July 8, 2016 2:54 pm

Fiji Television Limited (FijiTV) is looking to launch a new free-to-air channel and looking to concentrate on its core business after divesting its pay-per-view channel Sky Pacific.

Fiji TV CEO Mr Geoffrey Smith. (Luke Nacei/Newswire)
Fiji TV CEO Mr Geoffrey Smith. (Luke Nacei/Newswire)

Fiji TV Chief Executive Officer Mr Geoffrey Smith revealed this at the company’s client information session held at the Grand Pacific Hotel earlier today.

SMITH: “Yes, we’ve been challenged over the last three to four years with FBC but that’s business, you try to engage yourself with the competition and try to better yourself. Competition keeps us all on our toes.”

After the divestment of Sky Pacific to Digicel Fiji, Mr Smith said that they had seen a decrease in staff.

SMITH: “Currently we have seventy-six employees, before the selling of Sky Pacific we had over one-hundred twenty employees.”

Fiji TV has also recorded a slight decrease in viewership numbers. Mr Smith said that most Sky Pacific customers in outer islands were only able to access their services through Sky Pacific.

SMITH: “The future is ‘you’, we reverted back to our core business which is local programs and with Channel 2 after the rolling out of the Digital platform ‘Walesi’.”

The new channel, focused on a youth audience, is expected to make it’s debut when the Digital platform ‘Walesi’ rolls out.

SMITH: “At the end of the day, local programs is what sells. Over 90% of our shows that are sponsored, are local shows. The focus audience for Channel 2 is on the youth and there is a lot of issues regarding them. We need young people interacting with our target youth audience through our programs.”

Mr Smith thanked the company’s clients and sponsors present at the event today and stated that an application for the trademark and the naming of the new channel is pending with the Ministry of Communications.

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